Picture it: Madrid 2006.
We'd been in Spain for a couple days already and we were ready to see some sites. Unfortunately, it was Christmas and everything was closed. We did a lot of walking and got to see a lot of the city, but only from the streets.
I remember that the only thing that was open was Starbucks. I believe we ended up going to 5 different Starbucks that day. I was 100% amazed when this particular one spelled my name right. Most people spell it wrong, but some random barista at a Starbucks in Madrid spelled it right. I was blown away.